Thoughts on NAMM 2012

We had a fantastic time at NAMM 2012, meeting so many people and seeing a massive presence of portable gear along with unbelievable apps!

It was exciting to see a number of companies focusing on portable gear, leading the way forward with smaller and lighter multifunction offerings.  Other companies are playing catch-up, realizing that to survive, they need to step up their offerings to musicians who want to be able to do anything anywhere.  After what we saw at NAMM, it will be interesting to watch this year unfold.  We’re likely to see companies jostling for a prominent place in the minds of portable musicians.

In the coming days, we’ll be posting more images of the gear we saw at NAMM, along with video interviews we conducted from the NAMM floor!

Please post your comments.  Expressing your opinion can shape companies’ views on why portability matters.  What gear and apps do you like most, and why?  Let the companies know what you think!  Let us know what you think!

About shift