Portable Musician News: NAMM 2013! Arturia condenses key control into feature-rich MiniLab

Portable Musician readers– more from Arturia– they’ve launched the MiniLab Universal MIDI Controller!  Here’s the press release in full!  Let us know what you think!

 

PRESS RELEASE • FOR IMMEDIATE RELEASE • 24/01/13

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NAMM news: Arturia condenses key control into feature-rich MiniLab

“I have been looking forward to finding a portable laptop keyboard that does what I want it to do, with enough knobs and controllers to keep me entertained while I create on the road — or even between meetings! The MiniLab fits the bill perfectly; it will be my main travelling compositional tool from now on.”

– Martyn Ware, 2013 (Heaven 17/ex-Human League, producer for Tina Turner and Erasure)

GRENOBLE, FRANCE: music software and hardware company Arturia is proud to announce the NAMM 2013 launch of MiniLab, a stylishly compact and bijou Universal MIDI Controller that’s far from being short on features…

MiniLab is a USB bus-powered powerhouse, featuring 25 velocity-sensitive mini-keys alongside brand-new pitch and modulation touch-strip controls for maximising musical expression in a highly-portable package. 16 multifunction encoders — more than those found on any available comparably-sized USB/MIDI controller — ensure everything is at hand to program or perform, wherever life may take or lead you. And if that’s not enough to keep users entertained, two banks of brightly backlit performance pads can be easily assigned as pads, MIDI CC buttons, or program change switches for even speedier interactions with whatever device MiniLab is connected to (via its cleverly-recessed USB bus-power port and sustain pedal input).

Of course, music is where the heart is, and at the heart of MiniLab is the benevolently bundled Analog Lab software solution. With over 5,000 legendary classic keyboard and synth sounds carefully chosen from the Mini V, Modular V, CS-80 V, ARP2600 V, Jupiter-8V, Prophet 5, Prophet VS, Oberheim SEM V, and Wurlitzer V range of Analog Classic software instruments, Analog Lab offers speedy and simple editing with the most essential parameters for personalising presets available onscreen and for tweaking using the MiniLab controls. Notably, those TAE® (True Analog Emulation) synthesis-powered sounds are not sample-based, but are actually running the full synth engine behind the scenes, so offer unparalleled flexibility.

Yet there’s more: owners of those individual Analog Classics or the all-encompassing V Collection 3.0 bundle can open an Analog Lab sound, edit it in the original software instrument, then add it to their Analog Lab library, thereby taking their sound and workflow to a higher state of musical interactivity. Speaking of which, MiniLab is also compatible with Apple iPad and iPhone products (using a camera connection kit).

So, whatever way users choose to use it, musical life on the move’s just got a whole lot sweeter thanks to MiniLab, the world’s premier mobile keyboard solution!

MiniLab will be available to purchase from the Arturia online store (http://www.arturia.com/evolution/en/buy/online-shop.html) or any dealer for €99.00 EURO/$129.00 USD from mid-March 2013.

Print-ready, hi-res images:

http://www.arturia.com/downloads/press/

About Arturia (www.arturia.com)

Founded in Grenoble, France, in 1999, Arturia specialises in the development of music software and hardware for professional and amateur musicians alike. Focusing on innovation, the company strives to integrate the latest advances in computer music research and technology into its products.This involves working closely with partner research institutions, such as IRCAM France, in the development of cutting-edge musical instruments and software, which have gone on to be used in making many hit records and Hollywood soundtracks. One of Arturia’s core technologies is TAE® (True Analog Emulation), an advanced proprietary technology allowing accurate modelling of analogue circuitry behavior on personal computers. Developed by Arturia’s in-house Signal Processing team, this technology has been employed to successfully recreate the sounds produced by many classic analogue synthesizers. Having successfully launched Origin, its first hardware synthesizer (housing several synth classics and associated components in one powerful, no-holds-barred DSP-based modular system), and the hybrid hardware/software SPARK Creative Drum Machine (cleverly combining analogue synthesis, physical modelling, and samples with the intuitive workflow of a hardware drum machine), 2012 saw Arturia introducing the cost-conscious MiniBrute, an amazingly compact and bijou analogue monosynth (boasting MIDI, USB, and CV connectivity together with a host of unique features).

© 2013 Arturia

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